Digital Marketing FAQs
Digital marketing services include social media setup and posting, Google My Business profile management, press releases, Google Analytics setup and enhancements, SEO monitoring, site updates, and pay-per-click marketing. These services are packaged together and not provided a la carte.
Our team provides expert ADA updates and compliance reporting. We offer several types of engagements that include weekly scans of your website, reports on ADA errors, and even error remediation.
ADA compliance, however, is not included in the basic digital marketing package. They are separate engagements.
We use website updates, press releases, and social media to help boost organic traffic. You need more than just a website to generate business. You need a way to market this website, promote new content, and build social proof. All content created by our marketing team works together to build backlinks and establish subject matter expertise. Unlike “link farms” and outsourced SEO services, content is hand-written, unique, and original to your organization. Clients have seen organic and referral traffic increase significantly as a result.
Pay-per-click ads help promote your services on Google to a specific audience of your choosing at a budget you decide. At the right budget, and with the proper keywords, your website can appear at the top of the search results page, capturing the attention of users before they scroll down to the rest of the results.
Digital marketing is available in monthly engagements for $1,450/mo/location. This does not include the price of pay-per-click advertising. Learn more about the average cost of digital marketing.
The costs of ADA support is covered in three plans: our Bronze Package is $1,500/mo, our Silver Package is $2,500/mo, and our Gold Package is $4,500. Each package differs in hours spent and services offered. A full outline of the packages is viewable here.
KDG’s marketing team has worked with industries that include healthcare, insurance, education, and nonprofits. Meanwhile, the education and nonprofit industries benefit greatly from ADA support. Exeter Orthodontics, Executive Education Academy Charter School, and autopom! all have utilized KDG’s digital marketing services.