UI/UX Design FAQs
Our company performs UI/UX design. This includes the design of websites, custom software applications, and mobile apps. If you’re seeking someone to simply move content into a WordPress website, KDG is not the partner you should seek out. However, if you are looking to change the desired actions of your users through a new website or application design, we can help with user research, usability testing, and A/B testing.
Is there a goal you want your website or application to achieve? Do you want to increase contact form submissions? Improve your number of e-commerce purchases? Help sales associates better follow up with leads? While web design focuses on the overall appearance of a website, UI/UX design focuses on how the appearance influences and changes user behavior.
The biggest difference between UI/UX design and web design is that web design focuses on what a website looks like and UI/UX design focuses on what the experience of using a site or app feels like. The ultimate goal of UI/UX design is to build something that doesn’t only look “nice,” but changes a user’s desired behavior and decision-making process.
Our team starts all UI/UX projects with thorough user research and competitive analysis. We’ll create personas of your ideal users, draft “red routes” of actions we’d like them to take while on the website, and then engage in user and A/B testing to see whether they are performing the correct behaviors.
The great thing about having a team of designers and developers on hand is that your website can be built to carry out a variety of custom tasks. We can integrate your site with third-party payment systems, chatbots, or CRM tools. We can also integrate it with Zoho applications, or build a custom tool for an integration that is uniquely your own.
The average cost of our UI/UX engagements vary depending on the complexity and requirements of your engagement. Learn more about the cost of UI/UX design.
All UI/UX engagements start with a kick-off meeting over the phone or in person. During this meeting, we’ll learn more about your organization, its stakeholders, and its goals. After we gather these requirements, we’ll create user personas, conduct competitive analysis, and move into wireframing your site or application. A full UI/UX process, inclusive of designs, usually takes about 6 months.