Case Study

Baker University: Enhancing Donor Engagement Through "One Baker, One Goal"

UI/UX Design

Baker University in Baldwin City, KS had never done a 24-hour online crowdfunding campaign before approaching KDG in 2017. The teams’ first campaign together built a community of engaged donors around the country. In 2019, Baker and KDG sought to repeat their previous success and expand on what’s now become an annual tradition.

Case Study

Baker University: Enhancing Donor Engagement Through "One Baker, One Goal"

UI/UX Design

Baker University in Baldwin City, KS had never done a 24-hour online crowdfunding campaign before approaching KDG in 2017. The teams’ first campaign together built a community of engaged donors around the country. In 2019, Baker and KDG sought to repeat their previous success and expand on what’s now become an annual tradition.

One Baker, One Goal

The campaign in 2017 capitalized on the excitement surrounding Homecoming and the upcoming Homecoming football game. The theme truly captured the spirit of the Baker community forming one united team. The gamified giving platform featured the school’s mascot running down the field, gaining yardage with every donation. The campus community came together during the campaign, something KDG and Baker sought to replicate once more with 2019’s “One Baker, One Goal.”

  • User experience research & personas
  • Custom theme development
  • Custom "Coming Soon" page
  • Donor challenges
  • Admin panel with real-time statistics
  • Donor management
  • Peak-hour support
  • Social media integration
  • Mobile optimization
  • 70% increase in amount raised & 95% increase in the average donation.
  • Outcomes


    The amount raised increased by over 70% compared to the school’s first campaign. The average donation also grew by 95%.

  • Outcomes


    A custom “Coming Soon” page announced the campaign, gave a sneak peek of the challenges, and offered the Baker community the chance to sign up early. This helped build excitement and anticipation for the big day.

  • Outcomes


    Over half of the donations were made via a mobile device. Thanks to UI/UX designed with mobile in mind, users had no issues submitting their donations.