Case Study

Drexel University: Finding a New Way to Engage Campus

UI/UX Design

In 2016, the leadup to the 125th year since its founding, Drexel University turned to crowdfunding as a way to re-engage and energize students, parents, friends, faculty, staff—and especially alumni.

Case Study

Drexel University: Finding a New Way to Engage Campus

UI/UX Design

In 2016, the leadup to the 125th year since its founding, Drexel University turned to crowdfunding as a way to re-engage and energize students, parents, friends, faculty, staff—and especially alumni.

Missing Mario

For a custom crowdfunding platform that would get the job done, Drexel turned to KDG. Together, the two teams worked on a unique campaign. Its theme focused on finding the beloved school mascot, Mario the Dragon, who was missing and needed the support of special agents (donors) to help find him. The gamified campaign platform featured a spy-themed skin and real-time Google API widgets to display donor statistics.

  • User experience research & personas
  • Custom theme development
  • Simplified donor form
  • Mobile development
  • Digital challenges
  • Donor map
  • Real-time Google API widgets
  • Custom referral links
  • Social media integration
  • 24-hour support
  • $713,000 raised with 2,887 donors
  • Outcomes


    KDG won several awards for its inaugural campaign with Drexel University, including a Davey Award, a WebAward, and a Horizon Interactive Award.

  • Outcomes


    The #Drexel24 Day of Giving campaign attracted so much attention that it briefly trended on Twitter during the day of the campaign.

  • Outcomes


    Participation from alumni, students, faculty, staff, and friends exceeded the original goal for number of donors by nearly 5 to 1.

  • Outcomes


    The mobile-optimized platform allowed mobile users to give in under 60 seconds.