Case Study

Drexel University: Improving Alumni Engagement Online & Off

UI/UX Design

After the incredible success of its 24 Hours of Impact campaign in 2016, Drexel University sought to repeat its record-breaking achievement. To expand engagement, Drexel needed to make its 2017 campaign even more interactive both online and off.

Case Study

Drexel University: Improving Alumni Engagement Online & Off

UI/UX Design

After the incredible success of its 24 Hours of Impact campaign in 2016, Drexel University sought to repeat its record-breaking achievement. To expand engagement, Drexel needed to make its 2017 campaign even more interactive both online and off.

New Year, New Theme

Drexel once again partnered with KDG to develop an engaging, custom theme. In 2017, Drexel students, alumni, family, and friends were expected to break the code and help unlock a mysterious 125-year-old secret hidden within a time capsule left behind by Drexel’s founder. With every donation, the Drexel community worked together to win different challenges, unlock complex codes, and break giving goals.

  • User research and personas
  • Custom theme development
  • Donor challenges & goals
  • On-campus events
  • "Coming Soon" page
  • Social media integration
  • 24-hour support
  • $933,471 raised with 4,229 donors
  • AVA awards logo

    Outcomes


    KDG won a Platinum Award from the AVA Digital Awards for Drexel's Day of Giving: Codebreakers.

  • Outcomes


    #Drexel24 was promoted heavily across social media. This active online presence not only attracted donors from 46 states, but also donors from 10 countries spread across 5 continents!

  • Outcomes


    The online campaign was also promoted offline. Codebreaker coffee sleeves, philanthropy facts, and 1,200 combination boxes were distributed across campus in the days leading up to the campaign.

  • Outcomes


    KDG had its 24-hour support team on hand to help during the campaign. The custom crowdfunding platform was active throughout the entire day, never once going offline despite the active traffic.