Case Study
Drexel University: Improving Alumni Engagement Online & Off
UI/UX Design
After the incredible success of its 24 Hours of Impact campaign in 2016, Drexel University sought to repeat its record-breaking achievement. To expand engagement, Drexel needed to make its 2017 campaign even more interactive both online and off.
New Year, New Theme
Drexel once again partnered with KDG to develop an engaging, custom theme. In 2017, Drexel students, alumni, family, and friends were expected to break the code and help unlock a mysterious 125-year-old secret hidden within a time capsule left behind by Drexel’s founder. With every donation, the Drexel community worked together to win different challenges, unlock complex codes, and break giving goals.
- User research and personas
- Custom theme development
- Donor challenges & goals
- On-campus events
- "Coming Soon" page
- Social media integration
- 24-hour support
- $933,471 raised with 4,229 donors