Improving Alumni Engagement & Raising Nearly $1 Million in the Process

This year, the Drexel community became game changers in the literal and figurative sense of the phrase. This year’s campaign theme used building block designs and blueprint imagery to demonstrate how donors build the foundation of the University’s future with their support; their investment fuels Drexel’s success.

Ranging from scholarships to Greek Life to Athletics, the ability to choose where to make an impact instilled a sense of pride in each donor, and this spirit helped Drexel surpass its donor goal more than two times over.

After completing their gift, these special ‘game changers’ had the chance to solve three rounds of puzzles to earn additional funds that would follow their gift. Made possible by Drexel’s Trustees, the bonus of adding these additional funds for the area they supported demonstrated that there are many ways to change the game – philanthropy is one way, and spending time on the areas you care about is another important way to help the university. Drexel also sponsored on-campus “Games IRL,” where students could try their luck at boosting their gifts through exciting games that kept them engaged throughout the day..