Case Study

Drexel University: Raising Funds, Breaking Records, & Setting Trends

UI/UX Design

Drexel University has set the standard for engaging, record-breaking giving campaigns. When a school looks to see how to plan, promote, and host a crowdfunding campaign, they turn to Drexel to see how it’s done. Drexel wanted to make sure it didn’t lose the momentum it gained from past years

Case Study

Drexel University: Raising Funds, Breaking Records, & Setting Trends

UI/UX Design

Drexel University has set the standard for engaging, record-breaking giving campaigns. When a school looks to see how to plan, promote, and host a crowdfunding campaign, they turn to Drexel to see how it’s done. Drexel wanted to make sure it didn’t lose the momentum it gained from past years

Third Time's a Charm

KDG’s higher ed web design team once again lent a hand with a custom crowdfunding platform. With overwhelming success in years past, including an international CASE Award, Drexel sought to keep the momentum going. Drexel University once again sought to break records, go viral, and make an impact.

  • Theme development
  • Custom design
  • Digital play cards
  • Donor summaries
  • "Coming Soon" pages
  • Social media integrations
  • 24-hour support
  • Custom game development
  • Donor management
  • Mobile optimization
  • $933,471 dollars raised with 4,229 donors
  • horizon interactive awards logo

    Outcomes


    KDG won a Gold Horizon Interactive Award for Drexel's third-annual day of giving campaign.

  • Outcomes


    The first-of-its-kind digital game within the crowdfunding platform garnered over 2,500 players who raised extra funds for the university.

  • Outcomes


    Online and offline “challenges,” made possible by Drexel’s Trustees, allowed donors to boost their impact with extra funds won through games and puzzles.

  • Outcomes


    Mobile and desktop donations were split down the middle, with 50% of donors donating from laptops and another 50% donating from their mobile devices.