Case Study: Executive Education Academy Charter School
Building a Custom Website Accessible for All
To help engage new students and showcase the school to the community, Executive Education Academy Charter School in Allentown needed a new web design to highlight its rigorous academics, its standout students, and its lasting impact.
Accessible for All
EEACS’s diverse student body speaks Spanish, Arabic, and more. To ensure the site is accessible to them and their families, the site’s content can be displayed in ten different languages.
Fully Flexible
The site’s WordPress platform means that EEACS faculty can easily update the site, adding or removing pages, changing text, and creating new events. The site is also fully flexible, ADA compliant, and mobile-responsive.
Breaking News
Press releases about school events have been picked up by news sources across the Lehigh Valley, including The Morning Call, WFMZ, and The Express-Times.
Using WordPress to Show Their Impact
EEACS is one of the Lehigh Valley’s leading charter schools. With a corporate curriculum focused on business practices, technology, and communications, the school gives students in grades K-12 the skills they need to succeed in the classroom, in college, and in their future careers. EEACS wanted visitors to the site to discover what makes the school different right away, so the web design that gives off a unique high educational feel.
- User research
- WordPress development
- Sitemap development
- New photography
- Professional video shoots
- Events calendar integration
- Content creation
- Multi-lingual capabilities
- Social media integration
- SEO updates
- Blog post writing
Taking EEACS to the Next Level
"It's vital to have a nice website, so KDG has been outstanding in developing something for us that's very friendly for our families."
Robert Lysek, Founder & CEO
Solutions
Expanding Community Ties
With over 1,200 students from 11 Lehigh Valley districts, including Allentown, Bethlehem, and Whitehall, EEACS is a school with strong community ties. A community page highlights the school’s wide-reaching impact. Visitors with questions about EEACS or charter schools in general can visit the page to view a video, read testimonials from parents and community leaders, and explore the nearly three dozen businesses and nonprofits the school partners with.
Clear Call-to-Action
Unlike other schools, EEACS gives tours to prospective students, parents, and community members almost daily. Tours are a great way for people to see the school and its students in action. They’re also the first step in the school’s enrollment process. To help promote these tours, “Schedule a Tour” became the site’s main call-to-action and is visible on every single page.
Massive Marketing Outreach
The new site is accompanied by a massive marketing outreach effort. KDG’s marketing and content writing team produces regular blog posts and press releases for the site, helping keep content fresh and boost SEO through strong keywords and link building. Search engine visibility towers over competing schools, while external links are on the rise as the new site gains internet exposure.
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