Case Study: Fenwick High School
Helping One High School Increase Donations by 45%
After a successful inaugural crowdfunding campaign in 2017, Fenwick High School was ready to launch its second-annual day of giving event. With a goal of 1,000 donors, Fenwick was hoping to get more students, alumni, and parents involved than ever before.
Social Sharing
The campaign was shared heavily on social media over its 24-hour run. The “Friar Feed” on the giving page shared posts, pictures, and tweets from the day and friendly challenges between alumni drove peak amounts of traffic.
A Simple Refresh
The reusable template meant that Fenwick only had to make small content changes to its campaign. Instead of worrying about the development of an entirely new site, the team could focus on little updates that made a huge difference.
Exceeding Expectations
For the second year in a row, Fenwick held a day of giving campaign that exceeded its initial donor goal. Thanks to the reusable template from KDG, the school can look forward to plenty more record-breaking campaigns in the years to come.
Becoming a Partner & Cheerleader
To engage both returning and new donors, the team used the custom crowdfunding template designed by the crowdfunding team at KDG. KDG had helped the school launch its inaugural giving campaign and looked forward to helping the school get students excited about this new annual tradition.
- Re-usable template
- 23 student-directed videos
- Challenges and bonus gifts
- Custom admin panel to track donor stats
- "Coming Soon" page
- On-campus events
- Social media integration
- 2,100+ donations & a 45% donation increase
A Winning Partnership
"It's a win-win... I really do feel that KDG is invested in the success of Fenwick."
Cindy Day Erwin, Director of Annual Giving Programs
Solutions
Creating New Experiences
Fenwick was able to entirely re-use the template from its 2017 “Raise the Shield” crowdfunding event, saving both time and money. However, to prevent donor fatigue, the page was refreshed with new content. Students created 23 exciting videos of the school’s mascot to share on the giving page throughout the day. In the videos, the mascot traveled through the community, getting people on and off campus excited about the campaign.
A Repeat Success
Both the team at Fenwick and the crowdfunding team at KDG were able to listen to feedback from the previous “Raise the Shield” campaign to ensure donors’ wants were being met. The “Coming Soon” page was enhanced and turned into a “Q&A” page, answering donors’ questions and reducing their anxiety. In addition, more events were held on both campus and social media, like a “decade challenges” where alumni could unlock bonus gifts.
Keeping Score
An admin panel with custom features built just for Fenwick helped the school keep track of its donors, gifts, and stats throughout the very busy day. The school had access to participation graphs, lists of referrals and affiliations, time charts, and much more. Any stat the school would need to gauge its engagement was at the ready and updated in real time.
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