Case Study

Fenwick High School: Re-engaging Fenwick’s Campus Community

UI/UX Design

After a successful inaugural crowdfunding campaign in 2017, Fenwick High School was ready to launch its second-annual day of giving event. With a goal of 1,000 donors, Fenwick was hoping to get more students, alumni, and parents involved than ever before.

Case Study

Fenwick High School: Re-engaging Fenwick’s Campus Community

UI/UX Design

After a successful inaugural crowdfunding campaign in 2017, Fenwick High School was ready to launch its second-annual day of giving event. With a goal of 1,000 donors, Fenwick was hoping to get more students, alumni, and parents involved than ever before.

Becoming a Partner & Cheerleader

To engage both returning and new donors, the team used the custom crowdfunding template designed by the crowdfunding team at KDG. KDG had helped the school launch its inaugural giving campaign and looked forward to helping the school get students excited about this new annual tradition.

  • Re-usable template
  • 23 student-directed videos
  • Challenges and bonus gifts
  • Custom admin panel to track donor stats
  • "Coming Soon" page
  • On-campus events
  • Social media integration
  • 2,100+ donations & a 45% donation increase
  • Outcomes


    The campaign was shared heavily on social media over its 24-hour run. The “Friar Feed” on the giving page shared posts, pictures, and tweets from the day and friendly challenges between alumni drove peak amounts of traffic.

  • Outcomes


    The reusable template meant that Fenwick only had to make small content changes to its campaign. Instead of worrying about the development of an entirely new site, the team could focus on little updates that made a huge difference.

  • Outcomes


    For the second year in a row, Fenwick held a day of giving campaign that exceeded its initial donor goal. Thanks to the reusable template from KDG, the school can look forward to plenty more record-breaking campaigns in the years to come.