Case Study

Muhlenberg College: User Experience That Turns Giving into a Game

UI/UX Design

With its 2017 #MULEMENTUM campaign, Muhlenberg College faced its highest day of giving goal ever. To help engage students, alumni, parents, and the rest of the campus community, Muhlenberg turned to the higher ed web design and crowdfunding team at KDG for the fifth time in a row.

Case Study

Muhlenberg College: User Experience That Turns Giving into a Game

UI/UX Design

With its 2017 #MULEMENTUM campaign, Muhlenberg College faced its highest day of giving goal ever. To help engage students, alumni, parents, and the rest of the campus community, Muhlenberg turned to the higher ed web design and crowdfunding team at KDG for the fifth time in a row.

Opening Doors

As always, KDG and Muhlenberg worked to find a crowdfunding theme that would bring the entire campus community together in a fun and engaging way. They decided on the concept of opening doors, not only because the Muhlenberg campus is known for its iconic red doors, but also because the college has been opening doors for students from around the world for well over 150 years.

  • User research and personas
  • Custom theme development
  • Social media integration
  • Gamification
  • Challenges & bonuses
  • "Coming Soon" page
  • Donor designations
  • Surprise videos
  • On-campus activities
  • 27-hour support from KDG
  • 2,634 donors & 265 referrals
  • Outcomes


    For the first time ever, #MULEMENTUM was extended for three additional hours to make it easier for Muhlenberg’s many West Coast alumni to help open some doors.

  • Outcomes


    Social media played a huge role in the campaign’s success. All day, donors tagged their Twitter, Instagram, and Facebook posts with #MULEMENTUM to help spread the word.

  • Outcomes


    KDG’s higher ed web development team was on hand for the entire length of the campaign—27 hours—to help things run smoothly.