Case Study

Yaffe & Company: Creating a Flexible & Interactive Website

Business Planning & Strategy, UI/UX Design

Faced with an old website that was outdated and heavy in textual content, Yaffe asked the Lehigh Valley web design team at KDG to build a new site that was visually engaging, SEO friendly, and up to date.

Case Study

Yaffe & Company: Creating a Flexible & Interactive Website

Business Planning & Strategy, UI/UX Design

Faced with an old website that was outdated and heavy in textual content, Yaffe asked the Lehigh Valley web design team at KDG to build a new site that was visually engaging, SEO friendly, and up to date.

WordPress: Fresh, Functional, & Flexible

Yaffe & Company has been a leading consulting firm for the healthcare, higher ed, and nonprofit industries for over 40 years. The firm knew that a great website could help expand its reach and its important mission. This website had to be fresh and flexible, yet customized to meet Yaffe's needs. That's why KDG chose WordPress.

  • Custom WordPress development
  • User experience research & personas
  • Wireframe development
  • Sitemap planning
  • Audience portals
  • Survey development
  • Testimonials
  • New photography
  • Professional videos
  • SEO optimization
  • News feed
  • Outcomes


    This new site follows SEO best practices and ensures that Yaffe ranks high in the search results. Keyword-heavy and engaging written content establish Yaffe as subject matter experts in the consulting field.

  • Outcomes


    While Yaffe’s old site lacked visual elements, the new site features images of the company’s consultants, as well as fresh video content, so users can see the team at Yaffe as people instead of a faceless company.

  • Outcomes


    Healthcare, higher ed, and nonprofits are always changing. When the latest trend or news hits the industry, Yaffe can publish “Hot Topics” surveys on its site, collecting instant data on outlooks and opinions.