“Building a brand is for suckers.” – Kyle David, CEO
People do not consume or affiliate with brands, they consume and affiliate with experiences. From the most devout sports fans to the most loyal fashionistas, CEO Kyle David will dispel the myth that your brand matters and show you that the only thing that matters for your organization is the experiences that you provide. Over ten years of research into customer experience have gone into this innovative approach to building a durable competitive advantage without ever having to waste a single minute thinking about a logo to a tagline.
What you will learn:
- The real duty of online marketing. (Hint, it’s not to generate sales.)
- What durability means to an organization.
- How to use 5 dimensions of an experience to evaluate your organization.
