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“Building a brand is for suckers.” – Kyle David, CEO

People do not consume or affiliate with brands, they consume and affiliate with experiences. From the most devout sports fans to the most loyal fashionistas, CEO Kyle David will dispel the myth that your brand matters and show you that the only thing that matters for your organization is the experiences that you provide. Over ten years of research into customer experience have gone into this innovative approach to building a durable competitive advantage without ever having to waste a single minute thinking about a logo to a tagline.

What you will learn:

  • The real duty of online marketing. (Hint, it’s not to generate sales.)
  • What durability means to an organization.
  • How to use 5 dimensions of an experience to evaluate your organization.

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Learn about Accounting Services from KDG in this exclusive webinar. Meet the team, discover how accounting services can benefit your organization, and learn a bit about the businesses we work with.

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Adapted from his very popular undergraduate class, CEO Kyle David takes us out for a night on the town to learn about business models and why understanding them is so vital to unlocking organizational health. Using research from the Harvard Business School, you will get an inside look as to why a misunderstanding of business models has doomed startups and established companies alike.

In a whirlwind 30 minutes, you will come away understanding how business models can help predict your future success and give you much more certainty on how to make your next move in an uncertain world.

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Discover how to increase alumni engagement, make a big impact with small donations, and create an annual tradition your campus community will come back to again and again.

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“Building a brand is for suckers.” – Kyle David, CEO

People do not consume or affiliate with brands, they consume and affiliate with experiences. From the most devout sports fans to the most loyal fashionistas, CEO Kyle David will dispel the myth that your brand matters and show you that the only thing that matters for your organization is the experiences that you provide. Over ten years of research into customer experience have gone into this innovative approach to building a durable competitive advantage without ever having to waste a single minute thinking about a logo to a tagline.

What you will learn:

  • The real duty of online marketing. (Hint, it’s not to generate sales.)
  • What durability means to an organization.
  • How to use 5 dimensions of an experience to evaluate your organization.

Share this Post!

Learn about Accounting Services from KDG in this exclusive webinar. Meet the team, discover how accounting services can benefit your organization, and learn a bit about the businesses we work with.

Share this Post!

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