AIM: Streamlining Operations & Driving Online Growth
AIM Equipment Company, headquartered in Fishers, Indiana, is a trusted distributor of used mechanical equipment serving businesses nationwide. Despite a strong reputation, AIM’s website was costing them leads and their operations were draining staff time. Customers had trouble navigating the site, forms discouraged inquiries, and missing product visibility left buyers without alternatives for out-of-stock items.
Partnering with KDG turned things around—saving nearly $90,000 annually, stabilizing operations, transforming the website into a lead-generating tool, and bringing in 20–25 new prospects every month. With these improvements, AIM finally had the space to grow.