Service: Digital Marketing
Make Your Message Stick
A roadside billboard is no longer the way to get your business and your brand noticed. The digital world has gifted marketers with a wider audience than they could have ever imagined. But this also means marketers need to find better ways to pitch their products, target their audiences, and make their message memorable.
Leave a Lasting Impression
From social media engagement and SEO optimization to analytics tracking and AdWords strategy, the team of marketing experts at KDG will show you how to separate fad from fidelity in order to control your message, respond to customer feedback, engage online visitors, top the search engines, and develop a sustainable and authentic online presence.
KDG has worked alongside healthcare organizations, leading retailers, and educational institutions to build and implement strategies that meet goals for both messaging and revenue.
Case Study | Exeter Orthodontics
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What We Offer
Social Media Management
An active social media profile not only benefits your online presence but showcases a business that’s willing to interface with customers. KDG will play an active role in advising on digital personas for Facebook, Instagram, LinkedIn, Twitter, and YouTube. We’ll also work with you to develop a strategy for creating and sharing content that garners feedback and user engagement where it matters most.
Review Strategy & Monitoring
Take advantage of positive social proof and put an end to negative press before it causes damage. We’ll help your business develop a strategy for monitoring and responding to customer reviews on Google, Yelp, and beyond.
Search Monitoring & Optimization
Search can give you an idea of how well your website is performing compared to your competitors. How easy is it for users to find? Is it providing key information? Is it user-friendly? While users are spending a lot more time on social media, having an effective search presence validates your brand and your position in the marketplace.
Feeding the press does more than spread news. It keeps your search visibility high, builds backlinks to your site, and strengthens brand awareness. We work with nearly all major press outlets to make sure that your news is being shared both online and off.
PPC Campaign Development
Paid marketing can be a necessary evil in any marketing playbook. While costly, it can dramatically impact how visible your brand is to your audience. Using advanced ad tracking and analytics, KDG can help to balance ROI with ad spend and develop marketing pipelines that are congruent with our sales processes.
Running and maintaining a high volume website means keeping a close eye on the numbers. Conversion rates are great, but by the time they are impacted, it may be too late to make meaningful changes. Only with diligent management will the numbers consistently break in your favor.
Advising & Strategy Building
The world of digital marketing is so wide, you sometimes need a partner to show you where to start. We’ll work with you to analyze your business, your marketing needs, your audience demographics, and your ideal strategy for building awareness, enhancing search opportunities, and improving conversions.
Get Noticed Online and Off
By boosting your online traffic, your foot traffic is sure to follow. Our marketing team uses a variety of tools to help your brand make an impact.
Digital Marketing Pricing
Digital marketing can provide some of the most compelling “top funnel” value at a very rapid rate. Typically, digital marketing services are engaged on a monthly recurring basis ranging from $1900-$5700/mo depending on the services required to achieve the desired outcomes. In addition, most digital marketing engagements have a minimal one-time setup fee. Below you will find a representative distribution of KDG digital marketing engagements by their budget.
Migrating to a More Maintainable Platform
With thousands of customers across the United States, autopom! realized that its HubSpot website was not flexible enough to meet its needs and not showing a return on a substantial investment.
Mike Jones, President & CEO, autopom!
“Before [KDG] started providing SEO services, we had less than 1,000 leads in total; we’re now getting 1,600 qualified leads on a monthly basis and a substantial increase in site traffic.”
Meredith Souder, Practice Manager, Exter Orthodontics
“Working with KDG was exciting and rewarding. Their progressive approach to provide exposure for our business is second to none.”
% customer satisfaction across reviews.
Awards & Recognition
From healthcare to higher ed, KDG’s digital marketing clients have benefited from award-winning design, flawless customer experience, and detailed project management. Social strategy, intuitive design, and strong content have helped these clients stand out from the crowd.
Discover the 5 Elements of Customer Experience
What makes for a memorable experience? What keeps customers coming back time and time again? Businesses have been asking these questions for decades. Download The Five Elements of a Flawless Customer Experience to find these answers and more.