The Power of Good Design
Bad UI & UX design has terrible consequences. From abandoned products to burdensome training requirements, partial compliance, and garden variety misuse, bad design can be the disease that infects otherwise spectacular technology.
On the other hand, good design can help users on a website get the answers they are looking for and help you get the leads you need. It can help a workforce adopt a new process with little training. And it can help your organization make sure data is consistent at the time of entry so that you realize excellent decision support from your data.
What We Offer
Website Redesign & Migration Services
Virtually anyone can design a website, but very few can actually get the results from it that they were seeking when they set out. Intense planning, competitive analysis, user behavior testing, and market research are some of the tools in our arsenal to make sure that we are focused on outcomes throughout a redesign process. We commonly use tools like HubSpot, LiveWhale, WordPress, FMG Suite, and BigCommerce to help activate the features of a great design.
Mobile devices can be difficult to design for because of the varying nature of their use. Will your mobile app or website need to be used outside, on a job site, with limited bandwidth, with lay technology users? Working directly with your user base, we can help establish test scenarios to ensure that the design will drive the desired results before the product is developed or shipped.
WordPress is one of the most popular CMS systems in the world, and for good reason. It’s accessible, user-friendly, and optimized for search. Thousands of templates and plugins make the possibilities for customization endless. However, just because you have a template-derived website does not mean that you need to sacrifice proper design planning or integration. We design, develop, manage, and maintain WordPress installations from enterprise-grade sites to more humble implementations.
Content can make or break your website. We provide planning, support, and implementation for textual and visual content. Our content planning staff will help tell your story through strategically written content, active content, infographics, story books, video, and audio—all to make sure that we are keeping your users’ attention long enough to convey a memorable message.
User Experience Expertise
Building a website is about more than building out a design. It’s about creating an experience that differentiates you from your competition. From creating personas of your ideal audience and conducting an analysis of your competitors to planning out a sitemap and drafting wireframes, we’ll ensure your site has a solid foundation and direction before any code is even developed.
Advice & Consulting
From ADA to SEO to GDPR, the web, its policies, and its regulations are always changing. To keep up, you need a partner who can help you navigate the twists and turns of the world wide web. We’ll advise and consult you on best practices for ultimate usability.
Creating a Flexible & Interactive Website
Faced with an old website that was outdated and heavy in textual content, Yaffe asked the Lehigh Valley web design team at KDG to build a new site that was visually engaging, SEO friendly, and up to date.
KDG wins Platinum Award from AVA Digital Awards for Drexel’s Day of Giving: Codebreakers.