Case Study: autopom!
Migrating to a More Maintainable Platform
With thousands of customers across the United States, autopom! realized that its HubSpot website was not flexible enough to meet its needs and not showing a return on a substantial investment.
Dedicated Landing Pages
autopom! is partnered with several referral sources. Each of these partners received their own dedicated landing page, with custom code to ensure that referrals were calculated correctly.
Astounding Lead Growth
Post re-design, search engine optimization and new page structure drove a 60% increase in actionable leads.
autopom!’s blog has gained quite a following and remains the company’s largest source of online traffic. KDG helps advise on blog post topics for enhanced search visibility.
The Power of WordPress
To build a site that’s optimized, mobile friendly, and maintainable, look no further than WordPress’s Avada theme. The theme allowed KDG’s UI/UX team to create custom elements without the need for complicated code, meaning that autopom!’s team can easily add new pages, new content, and new imagery.
- WordPress development
- Content planning & migration
- Sitemap creation
- Zoho CRM workflow development
- Zoho Campaigns set-up
- Affiliate pages
- SEO updates
- Press release writing
- Review management
- Blog post writing
- Social media management
A Long-Term Partner
"KDG has a full suite of talent that we can tap for just about any project."
Mike Jones, President & CEO
Detailed User Research
With hundreds of pages on the old HubSpot site, including landing pages and blog posts, the migration process took some careful time and consideration. A new sitemap was created and analytics were studied. The most popular pages and posts were carried over, while less popular pages had their content reduced or removed entirely. This made for a more user-friendly and digestible site.
autopom! had numerous autoresponders and email campaigns in HubSpot. Part of the migration process involved moving this content over to Zoho CRM. Dedicated landing pages, autoresponders, and workflows were recreated field-by-field by KDG’s certified Zoho CRM developers. autopom! also turned to Zoho Campaigns for email marketing.
Monthly digital marketing from KDG keeps traffic to the site active. Press releases build backlinks, social media posts gain a following, and guest blogs spread news of autopom!’s products and services across the web. In conjunction with the launch of the new site, digital marketing helped traffic grow by well over 100% and continues to gain autopom! a positive web presence.
Ease & Flexibility
The Avada theme is dynamic, featuring sliding testimonials and real-time reviews that give the site a fresh new look.
Real-time customer testimonials are featured prominently on the site.
Blogs & Resources
Regular blogs spread news of autopom!’s products and services across the web.
autopom! prides itself on its transparency. Sample contracts let potential customers review terms and conditions.
Affiliate Landing Pages
Custom landing pages are developed for each affiliate so leads can better be filtered to autopom! agents.
We originally purchased HubSpot for its marketing automation potential. However, in later years we found that Zoho had added marketing automation capabilities to its inventory of business tools. Consequently, we made a decision to consolidate into one, more cost effective and easier-to-maintain system - Zoho.
President & CEO
The team at KDG offered the right solution with the right expertise required to pull off a project of this size for a reasonable cost and without losing productivity. I highly recommend KDG for small business technology and marketing needs.
President & CEO