Case Study

Exeter Orthodontics: Building a Site That Scales With Business

Digital Marketing, UI/UX Design

With six offices across Pennsylvania and more to come, Exeter Orthodontics is one of the fastest growing providers of braces and Invisalign in the state. Their rapid growth meant that they needed a flexible new website to meet the demands of their expanding audience.

Case Study

Exeter Orthodontics: Building a Site That Scales With Business

Digital Marketing, UI/UX Design

With six offices across Pennsylvania and more to come, Exeter Orthodontics is one of the fastest growing providers of braces and Invisalign in the state. Their rapid growth meant that they needed a flexible new website to meet the demands of their expanding audience.

Evolving Expectations

Having worked with KDG for nearly a decade, Exeter Ortho turned to the company’s UI/UX design team once more. KDG took the time to conduct thorough user testing and research to ensure that the site met patients' evolving expectations.

  • User research
  • Sitemap creation
  • WordPress development
  • CRM integration
  • Content writing
  • Form building
  • Before-and-after photo galleries
  • Google Review integrations
  • Location-based landing pages
  • SEO updates
  • Live chat
  • New photography
  • Blog post writing
  • Outcomes


    When it comes to braces, patients have questions. Through question and answer content optimized for voice search, as well as a live chat, Exeter Orthodontics makes sure that their patients have answers.

  • Outcomes


    Google Reviews are integrated with the website so real-time feedback from patients can be posted directly to the home page and even filtered by location.

  • Outcomes


    Forms are visibly located throughout the site, giving visitors a chance to easily request more information or to schedule an appointment.