Case Study: Exeter Orthodontics
A Flexible New WordPress for a Fast-Growing Dental Practice
With six offices across Pennsylvania and more to come, Exeter Orthodontics is one of the fastest growing providers of braces and Invisalign in the state. Their rapid growth meant that they needed a flexible new website to meet the demands of their expanding audience.
Google Reviews are integrated with the website so real-time feedback from patients can be posted directly to the home page and even filtered by location.
When it comes to braces, patients have questions. Through question and answer content optimized for voice search, as well as a live chat, Exeter Orthodontics makes sure that their patients have answers.
Forms are visibly located throughout the site, giving visitors a chance to easily request more information or to schedule an appointment.
Having worked with KDG for nearly a decade, Exeter Ortho turned to the company’s UI/UX design team once more. KDG took the time to conduct thorough user testing and research to ensure that the site met patients’ evolving expectations.
- User research
- Sitemap creation
- WordPress development
- CRM integration
- Content writing
- Form building
- Before-and-after photo galleries
- Google Review integrations
- Location-based landing pages
- SEO updates
- Live chat
- New photography
- Blog post writing
Expanding Their Online Presence
"We were hoping that people could find us and take away the obstacles of looking for the services that we provide."
Meredith Souder, Practice Manager
Because of Exeter Ortho’s rapid growth, the new site had to have the ability to be easily updated for new location pages. KDG chose to build the site on WordPress using the Avada theme for the ultimate in customization, flexibility, and maintainability. The page builder and its plugins make cloning pages, adding animated elements, and creating dynamic content easy.
When Exeter Ortho’s patients have their braces taken off, they can’t help but smile. Exeter Ortho wanted to show off these amazing results through a “Before and After” photo gallery. Meanwhile, photos and videos of the office, staff, and patients add a personal element to the site that stock photos simply cannot achieve.
Marketing Their Message
Exeter Orthodontics has been a long-time SEO and digital marketing client of KDG. Press releases, blog posts, social media, Google Ads, and review monitoring ensure that positive and search-friendly content about the orthodontist constantly finds its way onto the web, builds backlinks, and garners traffic. On-page optimization is also done regularly.
Carousels and before-and-after sliders help users see the difference Exeter Orthodontics can make.
The site's blog gives Exeter Orthodontics the ability to share their knowledge and boost traffic through the use of carefully chosen keywords.
The interactivity of the home page helps keep users' interest as they find the content they need.
Service pages give users a breakdown of what they can expect from Exeter Orthodontics.
Location Landing Pages
Landing pages for each location help increase traffic and pinpoint local audiences.
In such a competitive digital age, we wanted to give a fresh, modern look to our website.
Working with KDG was exciting and rewarding. Their progressive approach to provide exposure for our business is second to none.