Case Study: Starnet Flooring
Increasing Revenue & Improving Customer Engagement with Zoho One
Starnet is a worldwide commercial flooring partnership with over 180 flooring contractors across the United States and Canada. To manage their members, invoices, contacts, and more, they turned to a Zoho One integration.
A Single Technology Stack
From membership records to over 500K invoices, all that Starnet needs to manage operations is kept in one flexible platform: Zoho One.
Before, Starnet relied on custom software that required hours of manual labor. Now, data is available with the push of a button.
Going Custom with Creator
A Zoho Creator app manages membership invoicing and even offers a portal so partners can log in and see member information.
Centralizing Technology Bringing the Organization Together
Customers who partner with a Starnet contractor can rest assured that they’re receiving quality services and a standard of excellence above and beyond other flooring providers. The organization wanted technology that would embody these goals and help improve efficiency and engagement. Turning to Zoho One provided a technology stack that was flexible, customizable, and affordable.
Starnet partnered with KDG’s Zoho development team to develop a custom Zoho One solution that would seamlessly integrate dozens of Zoho and third-party applications for everything from sales and marketing to customer service, accounting, and human resources. Now, all of Starnet’s operations can be managed in one application that expertly syncs data, manages communications, sends notifications, and provides data-driven reporting. Starnet can also rely on KDG’s project management expertise and regular consulting to ensure that they’re making the right decisions when it comes to their business and their technology.
- Zoho Campaigns
- Zoho Expense
- Zoho Social
- Zoho Forms
- Zoho CRM
- Zoho Creator
- Zoho Desk
- Zoho Analytics
Better Business Intelligence
"Zoho has enabled us to improve the quality and speed of our business intelligence...this provides us accountability to stakeholders."
Rob Starr, Director of Marketing & Member Services
One of the biggest reasons for turning to Zoho One was to provide better engagement opportunities for members. With automated business intelligence through CRM, Social, Campaigns, and more, Starnet is providing more frequent and more meaningful interactions with its many members. Staff are given the tools and the data they need to step out of the box and build relationships with members new and old.
Reviewing their business processes has allowed Starnet to identify their weak links. They learned where communications could be enhanced, where accounting data could be cleaned up, and where there were opportunities for more member engagement. A suite of Zoho integrations ensures all of this data is in sync, so Starnet staff can see a member’s contact info, communications, invoices, engagement score, and more in one record.
Starnet sends over 500,000 invoices per year. Using Zoho Invoice and Zoho Books, the organization can now keep track of these invoices and follow up when payments are overdue to ensure funds are collected on time. In addition, Starnet has the resources to build stronger...and longer...relationships with members.
Overall we felt we got exceptional value with the Zoho product offering and KDG’s sound consult and implementation.
Director of Marketing & Member Services